Premier League champions Manchester City FC have partnered with crypto exchange and Web3 technology leader OKX to unveil ‘Unseen City: Echoes of Blue’, an immersive virtual escape room experience.
Running from August 9 to September 5, this interactive adventure invites fans to explore a digital world inspired by Manchester City’s legacy. Participants who complete in-game challenges can earn exclusive rewards, including:
- Match tickets
- Limited-edition Unseen City merchandise
- A stadium tour guided by a club legend
👉 Discover more about OKX’s Web3 innovations
About OKX
OKX is a globally recognized crypto exchange and Web3 ecosystem, serving over 50 million users. Key offerings include:
- OKX Exchange: A secure platform for trading digital assets.
- OKX Wallet: A self-custodial, cross-chain wallet.
- OKX Gamesphere: A hub for blockchain-based gaming.
The company’s strategic partnerships—such as being the Global Partner of Manchester City FC and Primary Partner of McLaren Racing—bridge Web3 with mainstream sports audiences.
Manchester City and OKX began collaborating in 2022, with OKX becoming the club’s Official Sleeve Partner in 2023. This partnership won the Sport Sponsorship of the Year award at the European Sponsorship Awards.
Unseen City: Echoes of Blue – Experience Breakdown
This virtual escape room features five themed areas, each with unique puzzles:
| Room | Highlights |
|--------------------|------------------------------------|
| Training Room | Tactical challenges |
| Strategy Room | Problem-solving tasks |
| OKX Lounge | Exclusive digital collectibles |
| Trophy Room | Club history insights |
| Lobby | Central hub for progression |
AI-powered avatars of Manchester City players (like Jack Grealish and Kevin De Bruyne) guide users, offering real-time interactions and tips.
👉 Explore OKX’s latest Web3 projects
FAQs
1. How do I access the escape room?
Visit OKX’s or Manchester City’s official website during the event period (August 9–September 5).
2. Are there real-world prizes?
Yes! Rewards include match tickets, limited-edition shirts, and legendary stadium tours.
3. Is Web3 knowledge required?
No—the experience is designed for all fans, regardless of crypto familiarity.
4. What makes this collaboration unique?
It merges football fandom with cutting-edge Web3 technology, offering tangible rewards for digital participation.
Tom Boyle, VP of Global Partnerships at Manchester City, noted:
"Our partnership with OKX continues to innovate—this escape room lets fans engage with club heritage in groundbreaking ways."
This initiative underscores how sports sponsorships are evolving through blockchain technology, creating deeper fan connections.
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