Call him a dealmaker, rainmaker, or power broker—Haider Rafique delivers results. As Managing Partner and Chief Marketing Officer at OKX, he’s spearheading efforts to position one of the world’s largest crypto exchanges on the global stage. His strategy? Securing high-profile partnerships across sports, racing, and the arts.
Strategic Partnerships and Sponsorships
Rafique’s relentless drive was evident during a recent chauffeur-driven ride to Dubai’s premier crypto conference, where OKX emerged as a top sponsor. The event marked a milestone as the largest crypto gathering in the emirate’s history, further amplified by Eric Trump’s appearance on the OKX stage—boosting the brand’s visibility.
Manchester City: A Beacon of National Pride
Rafique, an Abu Dhabi alumnus, leveraged his roots to broker OKX’s sleeve sponsorship deal with Manchester City FC, owned by Abu Dhabi’s Sheikh Mansour. Under Pep Guardiola, the club has dominated football with multiple Premier League titles and a UEFA Champions League win.
"We need to do more to celebrate Man City’s wins—whether through billboards on Sheikh Zayed Road or bringing the team here for fan engagements," Rafique shared. "Imagine Erling Haaland kicking a ball between towers—crazy stunts that energize fans."
Despite the club’s recent challenges, Rafique emphasizes loyalty: "Betting on partners during tough times strengthens relationships."
McLaren and Formula 1: Racing Toward Success
OKX’s sponsorship of McLaren began during the team’s slump, yet today, drivers Lando Norris and Oscar Piastri lead the championships. Rafique’s passion for F1 extends to friendships with drivers and actors, fueled by OKX’s Tribeca Film Festival ties.
LIV Golf and the Arts
As the first global sponsor of Majesticks GC in the LIV Golf League, OKX adorns the kits of stars like Ian Poulter. The Saudi-funded league represents another bold move, aligning with Rafique’s vision for high-impact collaborations.
FAQs
1. How does OKX choose its sponsorship deals?
OKX targets partnerships that align with its global brand ethos, prioritizing visibility in sports, racing, and cultural events.
2. What’s next for OKX under Haider Rafique’s leadership?
Expanding into real estate, including potential ventures like an OKX Tower in Dubai, reflects Rafique’s ambition.
3. Why sponsor teams during their off-seasons?
Rafique believes supporting partners through challenges fosters long-term loyalty and brand equity.
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