The gaming industry's embrace of blockchain technology reached a milestone as Ubisoft, one of the world's largest gaming companies, unveiled Ubisoft Quartz—a platform for in-game NFTs powered by the Tezos (XTZ) blockchain. This partnership triggered a 40% price surge for XTZ, highlighting the growing intersection of gaming and decentralized technologies.
Ubisoft Quartz: A Gateway to AAA-Game NFTs
On December 7, Ubisoft announced its foray into NFTs via Ubisoft Quartz, allowing players to own "Digits"—unique, tradable in-game assets. The beta launch will feature Tom Clancy’s Ghost Recon Breakpoint on December 9, with free NFT drops scheduled for December 9, 12, and 15.
Key Features:
- Limited Editions: Fixed quantities of exclusive items (vehicles, weapons, etc.).
- Geographic Availability: Initially limited to the U.S., Canada, and select European/Latin American countries.
- Crypto Payments: Purchases require cryptocurrency, aligning with Web3 trends.
👉 Discover how Tezos powers Ubisoft’s NFT vision
Why Tezos? Energy Efficiency and Scalability
Ubisoft chose Tezos for its proof-of-stake (PoS) consensus, which drastically reduces energy consumption compared to proof-of-work blockchains like Ethereum.
Nicolas Pouard, Ubisoft’s VP of Strategic Innovation, emphasized:
"Energy consumption and scalability are critical barriers for blockchain gaming. Tezos addresses both."
Didier Genevois, Ubisoft’s Blockchain Director, added:
"Tezos’ low-carbon footprint makes it ideal for mass adoption by gamers."
XTZ Price Reaction and Market Impact
- 40% Surge: XTZ jumped from $3.90** to **$5.45 within 12 hours.
- All-Time High: XTZ previously peaked at $9.12 in October 2021.
- Market Resilience: While most cryptocurrencies declined over two weeks, XTZ gained 11%.
Industry Context: Gaming’s NFT Divide
Ubisoft’s move contrasts with competitors:
- Steam: Banned NFT games in October 2021.
- Epic Games: Embraced blockchain titles, signaling industry fragmentation.
👉 Explore Tezos’ role in the NFT gaming revolution
FAQ: Ubisoft Quartz and Tezos NFTs
1. What are Ubisoft Quartz "Digits"?
Digits are NFT versions of in-game items (e.g., weapons, vehicles) with verifiable ownership on Tezos.
2. Why did Ubisoft choose Tezos?
Tezos’ energy-efficient PoS model aligns with sustainability goals for mass gaming adoption.
3. How can players acquire Digits?
Through Ubisoft Quartz using cryptocurrency, initially in select countries.
4. Will NFTs impact gameplay?
Digits are cosmetic/collectible; gameplay remains unchanged.
5. What’s next for blockchain gaming?
Ubisoft’s move may encourage other AAA developers to explore NFTs.
Conclusion
Ubisoft’s Tezos integration marks a pivotal moment for NFTs in mainstream gaming, combining sustainability with player-owned assets. As XTZ’s price reflects market optimism, the collaboration sets a precedent for Web3 innovation in the industry.