The 2025 Formula 1 season has begun with a strong crypto presence, as half of the racing teams are now powered by crypto sponsors. Tokens like Binance Coin (BNB), OKB, ApeCoin (APE), Crypto.com's CRO, and Alchemy Pay's ACH have seen significant gains, rallying between 1.5% and 5% as the season kicks off.
Crypto Sponsors Dominate the 2025 Formula 1 Season
The 2025 Formula 1 season opened in Australia last week, featuring a lineup of crypto sponsors supporting half of the teams. Major racing teams are backed by leading crypto exchanges and platforms, including:
- Binance: Sponsors Alpine
- OKX: Backs McLaren
- Crypto.com: Global partner of Formula One Group (contract runs until 2030)
- Gate.io: Supports Red Bull Racing
- Coinbase: Sponsors Aston Martin
Notably, Ferrari remains without a crypto sponsor this season, while McLaren continues to recover from its previous association with the now-bankrupt FTX exchange.
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Crypto Tokens Rally as Formula 1 Season Begins
Key cryptocurrencies linked to Formula 1 sponsors have seen positive momentum:
| Token | Sponsorship | Price Gain (March 2025) |
|---|---|---|
| Binance Coin (BNB) | Alpine | +5% |
| OKB | McLaren (OKX) | +4% |
| ApeCoin (APE) | Alpine | +3% |
| Crypto.com (CRO) | F1 Global Partner | +2.5% |
| Alchemy Pay (ACH) | Various Racing Deals | +1.5% |
Binance Coin (BNB) continues to grow in utility, serving as a key token for fee payments and platform functions. Binance recently surpassed 250 million registered users, further solidifying its dominance in the crypto exchange space.
The Rise of Crypto Sponsorships in Sports
Crypto sponsorships are expanding rapidly across global sports, including football, MMA, and snooker. Key highlights include:
- Tether’s investment in Juventus (Italian football team) valued at $50 million.
- XBO.com’s sponsorship of Argentina’s national football team.
- Cloudbet’s partnership with MMA’s Professional Fighters League.
Marketing agency SportQuake reported a 65% increase in sponsorship deal values in 2025 compared to the previous year, signaling growing crypto influence in sports.
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FAQs About Formula 1 Crypto Sponsorships
Which F1 teams have crypto sponsors in 2025?
Half of the teams, including Alpine (Binance, ApeCoin), McLaren (OKX), Red Bull Racing (Gate.io), and Aston Martin (Coinbase), are crypto-backed.
Which crypto tokens benefit from F1 sponsorships?
BNB, OKB, APE, CRO, and ACH have seen gains ranging from 1.5% to 5% since the season started.
Why are crypto sponsorships increasing in sports?
With growing institutional adoption, crypto companies view sports partnerships as a way to boost brand visibility and user acquisition.
How long is Crypto.com’s F1 sponsorship?
Crypto.com’s global partnership with Formula 1 runs until 2030.
Does Ferrari have a crypto sponsor?
No, Ferrari remains without a crypto sponsor this season.
Final Thoughts
The 2025 Formula 1 season highlights the deepening relationship between crypto and sports. As sponsorships drive token value and user adoption, traders and racing fans alike stand to benefit from this growing synergy.
Disclaimer: This article does not constitute financial advice. Always conduct independent research before investing.
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