Author: Bitcoin Magazine
Compiled by: Felix, PANews
The Bitcoin Popularity Index (BPI) is the first comprehensive search study of its kind. Designed to measure Bitcoin's global impact, this index analyzes Google search queries to gauge worldwide interest in Bitcoin. Unlike studies providing absolute data or multiple token metrics, BPI factors in language diversity, Google's browser dominance, and population size to offer nuanced insights into Bitcoin engagement.
Key Findings
- Monthly Search Volume: The U.S. leads with 14,432,650 searches for "Bitcoin," followed by Brazil (12,400,260). Germany, India, and Turkey round out the top five.
- Regional Dominance: Western Europe claims 6 of the top 6 spots and 7 of the top 10 in the BPI rankings.
- Global Trends: The average BPI for "Western" nations is 3,720 (vs. 1,250 elsewhere), reflecting higher Bitcoin popularity.
- Africa’s Low Scores: With just 40% internet penetration, Africa has the lowest BPI scores globally.
- Search Patterns: Most queries relate to Bitcoin’s USD price, except in Egypt, where it’s often priced against gold.
- Total Queries: Nearly 77 million monthly searches include Bitcoin-related terms, with 10 million directly for "Bitcoin."
- BTC vs. ETH: Bitcoin outpaces Ethereum searches 9:1.
Continental Comparisons
- Oceania leads with an average BPI of 4,901 (Australia and New Zealand).
- Europe follows at 3,719, with 41 of 43 countries showing strong interest.
Top 50 Countries
Rank 1–15
(Western Europe dominates, including Germany, Switzerland, and Austria.)
Rank 16–32
(Notable entries: Canada, Japan, and South Korea.)
Rank 33–50
(Emerging interest in Eastern Europe and Latin America.)
Methodology
Data Collection
- Sources: SEMRUSH, Ahrefs, Google Trends, Moz, and DataOs datasets.
- Query Configuration: Searches for "Bitcoin" and "BTC" in 12+ scripts (Latin, Arabic, Cyrillic, etc.).
Adjustments
- Population Data: Standardized using Worldometers and Statcounter.
- Per Capita Searches: Normalized for country size to compare interest levels fairly.
Limitations
- Excluded Countries: No data from 77 nations, including China, Iran, and 33 African states.
- VPN Impact: Minor distortion from VPN usage but deemed insignificant.
FAQs
1. Why does Europe dominate the BPI rankings?
Europe’s high internet penetration, tech-savvy population, and progressive crypto regulations drive Bitcoin interest.
2. How reliable is the BPI data?
While based on third-party estimates, BPI uses the best available metrics but may miss offline adoption.
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3. What explains Africa’s low scores?
Limited internet access (~40%) suppresses search volumes, despite growing grassroots adoption.
Final Notes:
BPI highlights Bitcoin’s asymmetric global adoption, favoring regions with robust digital infrastructure. While not a perfect measure, it offers invaluable insights for investors and researchers.
Sources: PANews (Original Article).
Disclaimer: This content is informational only. No financial advice is intended.
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