The McLaren Formula 1 Team has officially revealed its 2023 challenger at the OKX Thought Leadership Centre in Woking, UK. The event marked the debut of the team’s new livery featuring primary partner OKX’s branding, alongside drivers Lando Norris and Oscar Piastri.
Key Highlights of the Launch
- New Car Design: The livery prominently displays OKX’s logo, reinforcing the crypto platform’s role as a primary partner.
- Driver Line-Up: Norris and Piastri aim to compete for the 2023 FIA Formula 1 World Championship.
- Partnership Synergy: OKX and McLaren continue their multi-year collaboration, focusing on fan engagement and technological innovation.
OKX’s Vision for 2023
Haider Rafique, OKX’s Chief Marketing Officer, emphasized the partnership’s potential:
"We’re excited to integrate crypto into Formula 1 again. Last year’s 'Future Mode' livery in Singapore was just the start—expect more immersive experiences this season."
Background on the OKX-McLaren Alliance
- Initiated in May 2022, the partnership spans McLaren’s F1 and esports teams.
- OKX leverages McLaren’s global platform to showcase Web3 and crypto solutions.
👉 Explore OKX’s crypto innovations
FAQs
Q: How long is OKX’s partnership with McLaren Racing?
A: The multi-year deal began in 2022, covering both Formula 1 and esports.
Q: What was special about the 2022 Singapore GP livery?
A: The "Future Mode" design highlighted OKX’s crypto-forward branding, a fan-favorite feature.
Q: Where is McLaren’s headquarters?
A: The McLaren Technology Centre in Woking, UK, hosted the 2023 car launch.
About OKX
A leader in Web3 technology, OKX offers:
- The second-largest crypto exchange by trading volume.
- OKX Wallet: A self-custody solution for DeFi, NFTs, and dApps.
Note: OKX is not FCA-regulated; users should assess risks independently.
👉 Learn more at OKX’s official site
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